Institutions
|
About Us
|
Help
|
Gaeilge
0
1000
Home
Browse
Advanced Search
Search History
Marked List
Statistics
A
A
A
Author(s)
Institution
Publication types
Funder
Year
Limited By:
Subject = consumer behavior.;
2 items found
Sort by
Title
Author
Item type
Date
Institution
Peer review status
Language
Order
Ascending
Descending
25
50
100
per page
Bibtex
CSV
EndNote
RefWorks
RIS
XML
Displaying Results 1 - 2 of 2 on page 1 of 1
Marked
Mark
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
Finnegan, Margaret
An exploration of impulse purchase trigger factors : a focus on new products in the Irish grocery market
(2013)
Finnegan, Margaret
Abstract:
The objective of this study is to investigate the trigger factors that compel the consumer to impulse purchase of new products in the grocery retail sector. A comprehensive review and analysis of the literature suggests that there are some unresolved issues regarding the state of knowledge on impulse purchasing behavior of new products. In addition, the current conceptualizations of impulse purchase behavior do not adequately capture impulse purchase behavior in the grocery retail environment. In today’s modem era, shopping has become a social and leisure activity, with grocery shopping deemed to be an enjoyable task by consumers, reducing the number of cognitively planned purchases made by consumers. Hedonic and pleasure driven shopping endeavors have led to a rapid increase in impulse buying, making it common place and socially acceptable amongst peers. Even though, most inpulse decisions are made when consumers are inside the supermarket, identifying the trigger factors of inpuls...
http://hdl.handle.net/10759/583896
Marked
Mark
Investigations Into Availability and Quality of Urban Tourism Consumer Behaviour Information:Tourist Information Availability and Use for Dublin's Tourism Stakeholder Organisations.
(2004)
Nunan, David M.J., (Thesis)
Investigations Into Availability and Quality of Urban Tourism Consumer Behaviour Information:Tourist Information Availability and Use for Dublin's Tourism Stakeholder Organisations.
(2004)
Nunan, David M.J., (Thesis)
Abstract:
<p>The availability of timely urban tourist information is increasingly important for useful learning experiences among all tourism stakeholders. National or regional tourism visitor surveys are usually either too general to be of much use, if any, to the individual city tourism stakeholder or too specific to be of much use to the city destination manager. A homogeneous city survey model has recently been made available for European city tourism organisations. A balance needs to be struck between the homogeneous information needs of the city tourism manager and the more specific needs of the individual local urban tourism sectors. This thesis sets out to see if such a balance can be found and begins by establishing a baseline of available urban tourism information in Dublin so that any increase can be measured. Dublin tourism stakeholders were asked about their use of national and regional tourism information, their information needs as decision making tools and were queried a...
http://arrow.dit.ie/tourmas/3
Displaying Results 1 - 2 of 2 on page 1 of 1
Bibtex
CSV
EndNote
RefWorks
RIS
XML
Institution
Connacht-Ulster Alliance (1)
Dublin Institute of Technology (1)
Item Type
Master thesis (research) (1)
Master thesis (taught) (1)
Peer Review Status
Peer-reviewed (1)
Unknown (1)
Year
2013 (1)
2004 (1)
built by Enovation Solutions