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Subject = online shopping;
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Displaying Results 1 - 5 of 5 on page 1 of 1
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Buy4Now: Ireland's Online Shopping Centre
(2005)
Coughlan, Joseph; Kennedy, Aileen
Buy4Now: Ireland's Online Shopping Centre
(2005)
Coughlan, Joseph; Kennedy, Aileen
Abstract:
In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.
https://arrow.dit.ie/buschmarcas/14
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Modelling the Effects of Decision Tools in Online Shopping
(2011)
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran
Modelling the Effects of Decision Tools in Online Shopping
(2011)
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran
Abstract:
The provision of tools to focus user interaction in analysing data to come to a decision is the core principle of a decision supporting system. This became the inherent characteristic of decision support systems to counter the cognitive overload issues associated with management information systems arising from their proficiency in gathering and collating into larger and larger reports. A similar issue arises in online shopping systems where increased catalogues become less useful without an ability to use that data to decide upon a purchase. With this in mind we argue that it is necessary now to investigate the optimum decision support tools which may be provided in online shopping systems in order to clarify for the management of these systems how best to help customers analyse and synthesise product data to form a purchase decision. In this paper we propose to investigate the methods of supporting the consumer decision by experiment and survey manipulating...
http://hdl.handle.net/10379/1604
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Online Shop Presentation Modes for Consumer Decision Making and Flow Experiences
(2011)
Sharkey, Ultan
Online Shop Presentation Modes for Consumer Decision Making and Flow Experiences
(2011)
Sharkey, Ultan
Abstract:
This research investigates the influence of product record presentation modes on the process and outcomes of online shopping. Experiments investigated eight combinations of product presentation modes by partnering with an online retailer to access a sample of online shoppers. In terms of the shopping process, the study examines the effects of presentation modes on shopper decision making and experience of flow in online shopping. In terms of outcomes, the influence of presentation modes and shopper processes on decision confidence, satisfaction and effort are investigated in addition to influence on shopper intention to return and intention to purchase. The study contributes novel instruments for assessing shopper decision making processes and shopper experience of flow. The study also delineates the suitability of presentation mode conditions to support online shopping processes and outcomes. The growth of online shopping brings with it cognitive challenges for consumers attempting...
http://hdl.handle.net/10379/2236
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Optimal experience in online shopping: the influence of flow
(2012)
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran
Optimal experience in online shopping: the influence of flow
(2012)
Sharkey, Ultan; Acton, Thomas; Conboy, Kieran
Abstract:
This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers attempting to assess large numbers of options in purchase decisions. Further, there is little guidance for vendors in terms of presenting large numbers of product. In this study, online shopping is viewed as an information processing, decision task. This approach is ameliorated with our study of the experiential aspects of shopping online. Flow, the theory of optimal experience, is introduced as a lens to study experiential aspects in online shopping scenarios. This study provides guidelines to vendors seeking to support decision making, and to optimise consumer experience in online shops. The evidence presented indicates that optimising the consumer experience during their shopping trip may be of greater importance for vendors than supporting better decision behav...
http://hdl.handle.net/10344/2611
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When children express their preferences regarding sales channels: Online or offline or online and offline?
(2015)
Boulay, Jacques; Faultrier, Brigitte de; Feenstra, Florence; Muzellec, Laurent
When children express their preferences regarding sales channels: Online or offline or online and offline?
(2015)
Boulay, Jacques; Faultrier, Brigitte de; Feenstra, Florence; Muzellec, Laurent
Abstract:
Purpose: The purpose of this paper is to investigate the preferences of children under the age of 12 regarding sales channels: how young consumers perceive online vs offline shopping in terms of advantages and disadvantages. Within a cross channel perspective, it also analyses the connections they make between brick-and-mortar and online stores. Design/methodology/approach: Results are drawn from an exploratory and qualitative study based on a multi-category approach. In all, 62 children (34 girls and 28 boys) aged six to 12 years were interviewed about the advantages and disadvantages of each channel for shopping; how/where they would prefer to shop and why; and the links they make between a brand’s physical store and an online store. Findings: Traditional sales outlets are more popular with six to 12 year olds than online shopping. Physical stores offer variety and instant gratification. Products can be tried out and tested on-site, making the offline retail experience a fun activ...
http://hdl.handle.net/10197/6333
Displaying Results 1 - 5 of 5 on page 1 of 1
Bibtex
CSV
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RIS
XML
Institution
Dublin Institute of Technology (1)
NUI Galway (2)
University College Dublin (1)
University of Limerick (1)
Item Type
Conference item (2)
Doctoral thesis (1)
Journal article (1)
Other (1)
Peer Review Status
Peer-reviewed (2)
Unknown (3)
Year
2015 (1)
2012 (1)
2011 (2)
2005 (1)
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