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Buy4Now: Ireland's Online Shopping Centre
Coughlan, Joseph; Kennedy, Aileen
In February 2004 the CEO of Buy4Now, Ali Murdoch, finds himself in the enviable position of having several growth avenues and opportunities for company expansion to pursue. Domestically, he has issues such as customer acquisition and retention, new processes such as Central Checkout technology, growth in the adoption of broadband technology, the addition of new partners to the portal and the management and growth of advertising revenue demand attention. Recruiting additional staff is also on the agenda for 2004 across several functional areas.
Keyword(s): online shopping; case study; Ireland; Marketing
Publication Date:
Type: Other
Peer-Reviewed: Unknown
Institution: Dublin Institute of Technology
Citation(s): Case studies
Publisher(s): Dublin Institute of Technology
File Format(s): application/pdf
First Indexed: 2009-11-23 16:22:37 Last Updated: 2017-12-14 06:46:19