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Has competition in the market for subscription sports broadcasting benefitted consumers? The case of the English Premier League
Butler, Robert; Massey, Patrick
This paper investigates the peculiar nature of competition in the broadcasting market for live English Premier League matches in the United Kingdom. Following the movement from free-to-air to subscription television in 1992, British Sky Broadcasting secured a monopoly on live broadcasting rights. The exclusive arrangements were later found to be in breach of European competition law and resulted in competition from the start of the 2007-2008 season. However, competition has not reduced prices charged to consumers. Both the overall cost to consumers and the price per game are higher with competing broadcasters than under a monopoly.
Keyword(s): Competition; Broadcasting; Premier league
Publication Date:
2018
Type: Journal article
Peer-Reviewed: Yes
Language(s): English
Institution: University College Cork
Citation(s): Butler, R. and Massey, P. 'Has Competition in the Market for Subscription Sports Broadcasting Benefited Consumers? The Case of the English Premier League', Journal of Sports Economics, In Press, doi: 10.1177/1527002518784121
Publisher(s): Sage Publications
File Format(s): application/pdf
Related Link(s): http://journals.sagepub.com/doi/abs/10.1177/1527002518784121
First Indexed: 2018-07-04 06:30:37 Last Updated: 2018-07-04 06:30:37