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A trust label system for communicating trust in cloud services
Emeakaroha, Vincent C.; Fatema, Kaniz; van der Werff, Lisa; Healy, Philip; Lynn, Theo; Morrison, John P.
Cloud computing is rapidly changing the digital service landscape. A proliferation of Cloud providers has emerged, increasing the difficulty of consumer decisions. Trust issues have been identified as a factor holding back Cloud adoption. The risks and challenges inherent in the adoption of Cloud services are well recognised in the computing literature. In conjunction with these risks, the relative novelty of the online environment as a context for the provision of business services can increase consumer perceptions of uncertainty. This uncertainty is worsened in a Cloud context due to the lack of transparency, from the consumer perspective, into the service types, operational conditions and the quality of service offered by the diverse providers. Previous approaches failed to provide an appropriate medium for communicating trust and trustworthiness in Clouds. A new strategy is required to improve consumer confidence and trust in Cloud providers. This paper presents the operationalisation of a trust label system designed to communicate trust and trustworthiness in Cloud services. We describe the technical details and implementation of the trust label components. Based on a use case scenario, an initial evaluation was carried out to test its operations and its usefulness for increasing consumer trust in Cloud services.
Keyword(s): Cloud computing; Trusted computing; Cloud adoption; Cloud services; Business services; Consumer confidence; Cloud providers; Trust label system; Trustworthiness; Trust label components; Consumer trust; Digital service landscape; Consumer decisions; Consumer perceptions; Uncertainty; Security; Monitoring; Context; Business; Knowledge based systems
Publication Date:
Type: Journal article
Peer-Reviewed: Yes
Language(s): English
Institution: University College Cork
Funder(s): Enterprise Ireland
Citation(s): Emeakaroha, V. C., Fatema, K., Werff, L. v. d., Healy, P., Lynn, T. and Morrison, J. P. (2017) 'A Trust Label System for Communicating Trust in Cloud Services', IEEE Transactions on Services Computing, 10(5), pp. 689-700. DOI: 10.1109/TSC.2016.2553036
Publisher(s): IEEE
File Format(s): application/pdf
Related Link(s):
First Indexed: 2019-08-29 06:33:44 Last Updated: 2019-08-29 06:33:44