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Labour of Love: An Archaeology of Affect as Power in E-Commerce
Jarrett, Kylie
In the discourses of the electronic commerce (e-commerce) industry, con- sumers are alleged to be empowered by the affective relations they establish in online communities. This article investigates this claim using a Foucauldian archaeological framework. It seeks to identify the key social and historical con- ditions that have enabled this representation to appear and to become a viable characterization. The question it examines is not whether consumers are actu- ally empowered by e-commerce, but why it is deemed important to interro- gate online consumers’ affective activity in terms of power.
Keyword(s): English, Media & Theatre Studies; affective relations; consumer culture; e-commerce; Foucault; Internet; on-line community; power
Publication Date:
2003
Type: Journal article
Peer-Reviewed: Yes
Institution: Maynooth University
Citation(s): Jarrett, Kylie (2003) Labour of Love: An Archaeology of Affect as Power in E-Commerce. Journal of Sociology, 39 (4). pp. 335-351. ISSN 1440-7833
Publisher(s): SAGE Publications
File Format(s): other
Related Link(s): http://mural.maynoothuniversity.ie/4664/1/KJ_labour%20of%20love.pdf
First Indexed: 2020-01-31 06:40:24 Last Updated: 2020-04-02 07:12:24