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Labour of Love: An Archaeology of Affect as Power in E-Commerce |
Jarrett, Kylie
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In the discourses of the electronic commerce (e-commerce) industry, con-
sumers are alleged to be empowered by the affective relations they establish
in online communities. This article investigates this claim using a Foucauldian
archaeological framework. It seeks to identify the key social and historical con-
ditions that have enabled this representation to appear and to become a viable
characterization. The question it examines is not whether consumers are actu-
ally empowered by e-commerce, but why it is deemed important to interro-
gate online consumers’ affective activity in terms of power.
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Keyword(s):
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English, Media & Theatre Studies; affective relations; consumer culture; e-commerce; Foucault; Internet; on-line community; power |
Publication Date:
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2003 |
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Type:
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Journal article |
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Peer-Reviewed:
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Yes |
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Institution:
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Maynooth University |
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Citation(s):
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Jarrett, Kylie (2003) Labour of Love: An Archaeology of Affect as Power in E-Commerce. Journal of Sociology, 39 (4). pp. 335-351. ISSN 1440-7833 |
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Publisher(s):
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SAGE Publications |
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File Format(s):
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other |
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Related Link(s):
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http://mural.maynoothuniversity.ie/4664/1/KJ_labour%20of%20love.pdf |
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First Indexed:
2020-01-31 06:40:24 Last Updated:
2020-04-02 07:12:24 |
