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Time to Seize the (Red) Bull by the Horns:
The EU’s Failure to Protect Children from
Alcohol and Unhealthy Food Marketing |
Bartlett, Oliver; Garde, Amandine
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Following the publication of the Commission’s first application report on the
Audiovisual Media Services Directive, this article provides an analysis of the
provisions regulating the marketing of food and alcoholic beverages to children. After
examining evidence on the impact of food and alcohol marketing to children, it
assesses the weaknesses of the Directive’s provisions regulating such practices,
placing them within the broader context of the Directive and existing EU consumer
protection and fundamental rights agenda. It concludes that the growing health
burden of non-communicable diseases in Europe places an onus on the EU to do far
more to prevent children from being targeted by the alcohol and food industries.
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Keyword(s):
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Alcohol; Child protection; EU law; Food products; Marketing; Obesity; Self-regulation |
Publication Date:
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2013 |
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Type:
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Journal article |
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Peer-Reviewed:
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Yes |
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Institution:
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Maynooth University |
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Citation(s):
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Bartlett, Oliver and Garde, Amandine (2013) Time to Seize the (Red) Bull by the Horns: The EU’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing. European Law Review, 38 (4). pp. 498-520. ISSN 0307-5400 |
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Publisher(s):
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Sweet and Maxwell |
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File Format(s):
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other |
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Related Link(s):
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http://mural.maynoothuniversity.ie/11826/1/OB_Time_2013.pdf |
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First Indexed:
2020-04-02 06:05:33 Last Updated:
2020-04-02 06:05:33 |
