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Time to Seize the (Red) Bull by the Horns: The EU’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing
Bartlett, Oliver; Garde, Amandine
Following the publication of the Commission’s first application report on the Audiovisual Media Services Directive, this article provides an analysis of the provisions regulating the marketing of food and alcoholic beverages to children. After examining evidence on the impact of food and alcohol marketing to children, it assesses the weaknesses of the Directive’s provisions regulating such practices, placing them within the broader context of the Directive and existing EU consumer protection and fundamental rights agenda. It concludes that the growing health burden of non-communicable diseases in Europe places an onus on the EU to do far more to prevent children from being targeted by the alcohol and food industries.
Keyword(s): Alcohol; Child protection; EU law; Food products; Marketing; Obesity; Self-regulation
Publication Date:
2013
Type: Journal article
Peer-Reviewed: Yes
Institution: Maynooth University
Citation(s): Bartlett, Oliver and Garde, Amandine (2013) Time to Seize the (Red) Bull by the Horns: The EU’s Failure to Protect Children from Alcohol and Unhealthy Food Marketing. European Law Review, 38 (4). pp. 498-520. ISSN 0307-5400
Publisher(s): Sweet and Maxwell
File Format(s): other
Related Link(s): http://mural.maynoothuniversity.ie/11826/1/OB_Time_2013.pdf
First Indexed: 2020-04-02 06:05:33 Last Updated: 2020-04-02 06:05:33