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The EU’s Failure to Support Member States in their Implementation of the WHO Recommendations: How to Ignore the Elephant in the Room?
Bartlett, Oliver; Garde, Amandine
WHO Recommendation 8 urges Member States to regulate the cross-border marketing of unhealthy food. This concern has become even more pressing than it was in 2010 in light of the advance of digital marketing and other forms of marketing, which are inherently cross-border and therefore more difficult to regulate at national level by States individually. However, cross-border marketing regulation will only be useful to Member States if it is sufficiently robust; if not, the risk is that it may hinder rather than support their efforts at national level.
Keyword(s): EU’s Failure; Support; Member States; Implementation; WHO Recommendations
Publication Date:
2017
Type: Journal article
Peer-Reviewed: Yes
Institution: Maynooth University
Citation(s): Bartlett, Oliver and Garde, Amandine (2017) The EU’s Failure to Support Member States in their Implementation of the WHO Recommendations: How to Ignore the Elephant in the Room? European Journal of Risk Regulation, 8 (2). pp. 251-269. ISSN 1867-299X
Publisher(s): Cambridge University Press
File Format(s): other
Related Link(s): http://mural.maynoothuniversity.ie/11217/1/eus_failure.pdf
First Indexed: 2020-04-02 06:10:25 Last Updated: 2020-04-02 06:10:25