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Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism
Ralston, David A.; Egri, Carolyn P.; Furrer, Olivier; Kuo, Min-Ksun; Li, Yongjuan; Wangenheim, Florian; Dabic, Marina; Naoumova, Irina; Shimizu, Katsuhiko; de la Garza Carranza, Maria Teresa; Fu, Ping-Ping; Potocan, Vojko; Pekerti, Andre; Lenartowicz, Tomasz; Srinivasan, Narasimhan; Casado, Tania; Rossi, Ana Maria; Szabo, Erna; Butt, Arif; Palmer, Ian
Is the societal-level of analysis sufficient today to understand the values of those in the global workforce? Or are individual-level analyses more appropriate for assessing the influence of values on ethical behaviors across country workforces? Using multi-level analyses for a 48-society sample, we test the utility of both the societal- level and individual-level dimensions of collectivism and individualism values for predicting ethical behaviors of business professionals. Our values-based behavioral anal- ysis indicates that values at the individual-level make a more significant contribution to explaining variance in ethical behaviors than do values at the societal-level. Implicitly, our findings question the soundness of using societal-level values measures. Implications for international business research are discussed.
Keyword(s): Cultural values; Influence ethics; Hierarchical linear modeling; Collectivism; Individualism
Publication Date:
Type: Journal article
Peer-Reviewed: Yes
Institution: Maynooth University
Citation(s): Ralston, David A. and Egri, Carolyn P. and Furrer, Olivier and Kuo, Min-Ksun and Li, Yongjuan and Wangenheim, Florian and Dabic, Marina and Naoumova, Irina and Shimizu, Katsuhiko and de la Garza Carranza, Maria Teresa and Fu, Ping-Ping and Potocan, Vojko and Pekerti, Andre and Lenartowicz, Tomasz and Srinivasan, Narasimhan and Casado, Tania and Rossi, Ana Maria and Szabo, Erna and Butt, Arif and Palmer, Ian and Ramburuth, Prem and Brock, David and Terpstra-Tong, Jane and Grison, IIya and Reynaud, Emmanuelle and Richards, Malika and Hallinger, Philip and Castro, Francisco B. and Ruiz-Gutierrez, Jaime and Milton, Laurie and Ansari, Mahfooz and Starkus, Arunas and Mockaitis, Audra and Dalgic, Tevfik and Leon-Darder, Fidel and Vu Thanh, Hung and Moon, Yong-Lin and Molteni, Mario and Fang, Yongqing and Pla-Barber, Jose and Alas, Ruth and Maignan, Isabelle and Jesuino, Jorge C. and Lee, Chay-Hoon and Nicholson, Joel D. and Chia, Ho-Beng and Danis, Wade and Dharmasiri, Ajantha S. and Weber, Mark (2014) Societal-Level Versus Individual-Level Predictions of Ethical Behavior: A 48-Society Study of Collectivism and Individualism. Journal of Business Ethics, 122. pp. 283-306. ISSN 0167-4544
Publisher(s): Springer Verlag
File Format(s): other
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First Indexed: 2020-04-02 06:15:18 Last Updated: 2020-04-02 06:15:18