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Current Search:
'Marketing' in all fields;
259 items found
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Displaying Results 226 - 250 of 259 on page 10 of 11
Marked
Mark
Using Web-based Surveys for Information Systems Research: An Experience Report.
(2005)
Lang, Michael
Using Web-based Surveys for Information Systems Research: An Experience Report.
(2005)
Lang, Michael
Abstract:
There has been much interest of late in the use of Web-based surveys. However, the methodological issues of Web-based surveys are poorly understood. This paper reports on the experiences gained from a recently conducted Web-based survey of software designers in Ireland which yielded a very satisfactory usable response rate of 45%. It describes the sampling method, pilot test procedures, response patterns, and the mechanisms engaged to authenticate partipants and to filter duplicate responses. An outline is also given of how various factors with potentially beneficial affects on response rates were considered, as well as a breakdown of costs. Finally, the paper concludes with a summary of the main lessons learned.
http://hdl.handle.net/10379/1586
Marked
Mark
Doing Business on the Internet.
(1999)
Horan, Patrick; O'Connor, Peter
Doing Business on the Internet.
(1999)
Horan, Patrick; O'Connor, Peter
Abstract:
What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.
http://arrow.dit.ie/tfschmtcon/23
Marked
Mark
Independent Strategies for the Future.
(1999)
Horan, Patrick; O'Connor, Peter
Independent Strategies for the Future.
(1999)
Horan, Patrick; O'Connor, Peter
Abstract:
What strategies should you be considering to drive business to your website? How should you invest you budget for independent technology initiatives? Learn how to evaluate different electronic distribution strategies, and how to reach the 'segment of one' by building new marketing strategies for GDS, the Internet, travel agents and tour operators.
http://arrow.dit.ie/tfschmtcon/22
Marked
Mark
Analysis of the Volume, Value and Conversion Performance of a National Destination Marketing System Website.
(2002)
Horan, Patrick; McCarthy, P; Frew, Andrew
Analysis of the Volume, Value and Conversion Performance of a National Destination Marketing System Website.
(2002)
Horan, Patrick; McCarthy, P; Frew, Andrew
Abstract:
In 1998, the Scottish Tourist Board sought to develop a ‘real time’ database covering all tourism products and services throughout Scotland through visitscotland.com’. Since then over £3m has been invested in this project with some 15,000 businesses and 17,500 products covering the whole spectrum of tourism business now searchable through the Web. The claim has been that there would be an increase in business being generated, initially with bookings through the more traditional channels such as telephone, fax, mail as well as e-mail and the there has also been the anticipation that the official national tourist board website would gener-ate significant additional business. There have been little data to substantiate this viewpoint and this study sought to establish a methodology to derive preliminary baseline performance data in terms of tourism volumes, values and look-to-book ratios. The analysis provides tourism volume, value and conversion ratios which are compared with others a...
http://arrow.dit.ie/tfschmtcon/13
Marked
Mark
Managing, marketing, maximising : creating an information resources development policy to further academic-library relations
(2009)
Kendlin, Valerie
Managing, marketing, maximising : creating an information resources development policy to further academic-library relations
(2009)
Kendlin, Valerie
Abstract:
This article outlines the development of a school information resources development policy and illustrates how these policies can be used to further liaison among academic libraries, to market library resources to our users and to ensure that library purchases accurately reflect the teaching and research needs of each school.
http://hdl.handle.net/10197/2783
Marked
Mark
Economic, Environmental and Social Performance of the Irish Tourism Sector: Towards Sustainability
(2006)
Griffin, Kevin; John, Carty; Tourism Research Centre, DIT
Economic, Environmental and Social Performance of the Irish Tourism Sector: Towards Sustainability
(2006)
Griffin, Kevin; John, Carty; Tourism Research Centre, DIT
Abstract:
<p>Ireland is promoted a clean, green tourism destination, famous for it’s landscape, environment, natural habitats and biodiversity. However, is this image still realistic and is it an image that can be sustained as Ireland develops post 2006? This question is examined through the course of this paper and relevant tourism policies are drawn on to illustrate this issue further.</p> <p>Over the past decade, Irish tourism has performed quite well and has made a strong contribution to the national economy<a>[1]</a>. An efficient government sector, a competitive air and maritime transport sector, a strong partnership between public and private sector, significant investment in public and private tourism facilities and an effective international brand image built through coherent overseas marketing campaigns can be considered some of the major factors which contributed to the successful performance of Irish tourism<a>[2]</a>. It is argued that...
http://arrow.dit.ie/tfschmtcon/29
Marked
Mark
E-tailing in Ireland: A review of Ireland's top 25 retailers
(2003)
Scott, Murray; Golden, William; Hughes, Martin
E-tailing in Ireland: A review of Ireland's top 25 retailers
(2003)
Scott, Murray; Golden, William; Hughes, Martin
Abstract:
Electronic commerce provides a new sales channel for traditional retailers (Gulati and Garino, 2000, Griffith and Krampf, 1998). Yet, many traditional retailers have been slow to embrace the new technology (Bellman, 2001, De-Kare Silver, 2000, Maruca, 1999). However, others Clicks & Bricks retailers have successfully integrated physical operations with online stores (Enders and Jelassi, 2000, Willcocks and Plant, 2001). This paper assesses the current state of cyber retailing in Ireland and seeks to evaluate the impact electronic commerce has had on the retail sector. The top 25 Irish retail firms were identified and the web site (if existing) of these companies were then accessed and evaluated based on factors relating to web site functionality, technical sophistication and information provision. The research found the cyber retailing market in Ireland to be buoyant and growing. The high incidence of web presence amongst the top twenty-five retailers illustrates that Irish reta...
http://hdl.handle.net/10379/1694
Marked
Mark
Constructing and Disciplining the Working Body: Organisational Discourses, Globalisation and the Mobile Worker
(2011)
Crowley-Henry, Marian; Donnelly, Paul
Constructing and Disciplining the Working Body: Organisational Discourses, Globalisation and the Mobile Worker
(2011)
Crowley-Henry, Marian; Donnelly, Paul
Abstract:
<p>Crowley-Henry, M. & Donnelly, P. (2011) ‘Constructing and Disciplining the Working Body: Organisational Discourses, Globalisation and the Mobile Worker’, in D. Harper, N. Sultan and D. Weir (eds) From Critique to Action: The Practical Ethics of the Organisational World, pp. 152-81. Newcastle-upon-Tyne: Cambridge Scholars Publishing.</p>
<p>We consider the ethical treatment of people working in organizations along the relativism/absolutism continuum. Work is a dominant activity in people’s lives and a core part of people’s identities. In it is the managerial realm of Human Resource Management where the focus on the working body primarily resides. The construction and disciplining of the working body is theoretically and empirically explored in this chapter. Do organizations construct and discipline their workforce as a means to their organizational ends (as resources), or do they treat them as means in themselves (as humans)? We trace organizational disco...
http://arrow.dit.ie/buschmarbk/9
Marked
Mark
The Quays in Salford: an Analysis of Visitor Perceptions, Satisfaction and Behavioural Intention
(2010)
Craggs, Ruth; Salford, Peter
The Quays in Salford: an Analysis of Visitor Perceptions, Satisfaction and Behavioural Intention
(2010)
Craggs, Ruth; Salford, Peter
Abstract:
<p>Despite an extensive literature on urban regeneration, visitor perceptions of urban waterfront destinations and their subsequent outcomes remain largely<br />unexplored. The paper reports the findings from a survey of visitors to the Quays in Salford; it focuses on their perceptions, satisfaction and behavioural intentions. While the primary attractions were found to have an important influence, the secondary elements explain more of the variance in<br />overall satisfaction and intention to return to the Quays and the environmental aspects have a greater influence on visitor intention to recommend the destination. The implications of the findings for destination management and marketing are discussed.</p>
http://arrow.dit.ie/tfschhmtart/47
Marked
Mark
Heavy Metal Rituals and the Civilising Process
(2010)
Sinclair, Gary
Heavy Metal Rituals and the Civilising Process
(2010)
Sinclair, Gary
Abstract:
<p>Following an empirical qualitative study which incorporated semi-structured depth interviews and participant observation it was found that heavy metal fans in Ireland use heavy metal music in a similar fashion. Initial data suggests that the heavy metal fans are drawn to the excitement of the music because of their anger towards the repetitiveness and routinisation of popular music and their own everyday lives and social relationships. The music provides a cathartic release for the fans. The live event is a unique structure where fighting and violence can occur in what is seen as a „controlled de-controlling of emotions‟. This is subject to external controls such as the pace of the music, security, and internal controls with the unwritten code of behaviour facilitating the survival of the mosh pit. It is argued that the distinctive configuration of the heavy metal ritual does not represent an example of a de-civilising process but is indicative of a more complex progression...
http://arrow.dit.ie/buschmarcon/54
Marked
Mark
Delivering Beer Sales Opportunities
(2011)
Murphy, James Peter
Delivering Beer Sales Opportunities
(2011)
Murphy, James Peter
Abstract:
<p>Beer we all know it, we all love it, but quite often it is under-utilised as a product offering. It’s time for publicans to take a more systematic approach to marketing and selling beer in bars. </p>
http://arrow.dit.ie/tfschafart/74
Marked
Mark
Football fan loyalty and the fan conversion experience
(2011)
Richardson, Brendan
Football fan loyalty and the fan conversion experience
(2011)
Richardson, Brendan
Abstract:
Paper delivered at Norwich Business School, University of East Anglia, as part of NBS Seminar Series
Draft
http://www.uea.ac.uk/nbs/research/researchseminars
The phenomenon of football fan loyalty has been of conceptual interest to scholars for a considerable period of time. However, the question of how fan loyalty emerges in the first place still eludes us. Also of interest is the complex manner in which this loyalty manifests itself. Fan loyalty to a team does not always extend itself to loyalty towards a team's owners, or express itself through unproblematised consumption of market offerings. This paper proposes that football fan loyalty emerges from what is termed the fan conversion experience (Belk et al 1989). The devotion shown by fans stems from their initial experiences of attendance at a football match. The transcendent nature of the occasion often results in feelings of transcendence and hierophany, whereby the transcendent experience is associated with o...
http://hdl.handle.net/10468/337
Marked
Mark
James Wrynn, Lecturer in Business and Management, Aungier Street
(2010)
Wrynn, James
James Wrynn, Lecturer in Business and Management, Aungier Street
(2010)
Wrynn, James
Abstract:
<p>In this recording James Wrynn initially discusses in detail his lectureship in Management in the old College of Marketing and Design in Mountjoy Square, in the early 1990s, while he was Chair of the City of Dublin VEC, the authority in charge of DIT. He was an active member of the Labour Party since 1973. He describes his brief as Chair of the VEC. He also discusses the awarding of degrees to graduate of DIT courses by Trinity College, Dublin. The strength of DIT in general is described and the status of the institute when it became a degree awarding institution is discussed. In 1993, when Niamh Breathnach was appointed Minister for Education, he became her programme manager and chief advisor, in a change of career which saw him leave his lecturing duties and chairmanship of City of Dublin VEC. These were challenging and policy-driven years, he recalls, and in 1995 he returned to DIT. He discusses his views on the achievements of the VEC and DIT, and also the Grangegorman m...
http://arrow.dit.ie/ditaud/18
Marked
Mark
Damian Gallanagh, Facility Administration, Bolton Street
(2010)
Gallanagh, Damian
Damian Gallanagh, Facility Administration, Bolton Street
(2010)
Gallanagh, Damian
Abstract:
<p>Damian Gallanagh was born in Donegal and he grew up in Bray, Co. Wicklow. When his schooling was completed, he took an apprenticeship with Kieran McNally Solicitors in Dublin. He recalls the company’s involvement in the Arms Trial in the early 1970s. In 1972 he took on the post of temporary Clerical Officer at Bolton Street leading to permanent employment as Senior Clerk in the early 1980s when he was placed in charge of the banking section. In 1990 he was promoted to the College of Marketing and Design and later to Kevin Street. In 1997, he returned to work at Bolton Street, where he is still employed. He discusses his tenure in the various posts he held through the decades, the transition to DIT, and his service on the first governing body at whose meetings he kept the minutes.</p>
http://arrow.dit.ie/ditaud/1040/thumbnail.jpg
http://arrow.dit.ie/ditaud/40
Marked
Mark
The Wiki Way: Supporting Collaborative Learning
(2011)
Hughes, Kathleen
The Wiki Way: Supporting Collaborative Learning
(2011)
Hughes, Kathleen
Abstract:
<p><strong>ABSTRACT:</strong></p> <p><strong> </strong></p> <p>Skills in working in teamwork are demanded from graduates, and these are ever more likely to be over the internet. Horizon (2011) calls for this need to be reflected in students’ project work. The use of Wikis has been posited as a tool for collaborative online knowledge creation, increasing engagement, and social constructivism (Wheeler and Wheeler, 2008). This study aims to contribute to the debate about the role of wikis and student group work, it should be of interest to instructors who use group work in their teaching, and those who wish to explore the application of web 2.0, tools or wikis specifically, in enhancing learning.</p> <p>Wikis were adopted to support a collaborative group project in the final (fourth) year of a general Business degree for an optional Marketing Communications module. The wiki was chosen in response to some challenges expe...
http://arrow.dit.ie/buschmarcon/58
Marked
Mark
SCM's Vital Role in B2B
(2005)
Sweeney, Edward
SCM's Vital Role in B2B
(2005)
Sweeney, Edward
http://arrow.dit.ie/nitloth/72
Marked
Mark
Consuming at the Centre of No-where: Tweens and the Mediating of Liminal Selves through Metaconsumption
(2011)
Cody, Kevina
Consuming at the Centre of No-where: Tweens and the Mediating of Liminal Selves through Metaconsumption
(2011)
Cody, Kevina
Abstract:
<p>Despite the fact that ‘a consumer culture of childhood stands as a ubiquitous fixture in public life’ (Cook, 2004: p1), there are few theoretical accounts of young people’s specific negotiations and ‘styles of agency’ (James and Prout, 1996: p47) as they mediate the intricacies of their lived experiences and social contexts within contemporary consumer culture. Within the realm of children’s consumer culture theorists, Martens et al (2004: p161) contend that ‘relatively little is known about how children engage in practices of consumption or what the significance of this is to their everyday lives and broader issues of social organisation.’ Similar attestations of empirical dearth appear in the articulations of child sociologists who argue that despite their prevalence in other theoretical domains, children within sociology have been regarded very much as a ‘muted group, i.e. unperceived or elusive’ (Hardman, 2001: p502). James & Prout (1997) explore this p...
http://arrow.dit.ie/buschmarcon/60
Marked
Mark
Superquinn Alive and Kicking: An Illustration of Innovation in the Irish Grocery Market
(2000)
O'Callaghan, Edmund; Wilcox, Mary
Superquinn Alive and Kicking: An Illustration of Innovation in the Irish Grocery Market
(2000)
O'Callaghan, Edmund; Wilcox, Mary
Abstract:
<p>Superquinn is one of Ireland’s most successful indigenous retailers operating in an intensely competitive grocery market. Despite the arrival of large overseas retailers and an increased level of acquisition and alliance activity, it has survived and thrived. The company attributes its success to its innovation strategy. The practice of innovation now permeates all facets and functions of the Irish grocery sector and consequently is a pre-requisite for maintaining competitive advantage and ensuring business success. This paper illustrates many Superquinn innovations, and relates its strategy to themes within innovation literature. Based on an in-depth interview with its managing director, Feargal Quinn, it provides insights into the philosophy that underpins an innovative retail culture and illustrates the conception and implementation of innovative practice.</p>
http://arrow.dit.ie/buschrsmcon/17
Marked
Mark
Towards a Conceptual Framework of Corporate Branding in Retailing
(2007)
O'Callaghan, Edmund
Towards a Conceptual Framework of Corporate Branding in Retailing
(2007)
O'Callaghan, Edmund
Abstract:
<p>The view that corporate brand building in retailing is different to any other context (Burt and Sparks, 2002) is predicated in the belief that ‘goods’ retailers need to manage a range of corporate components, its multiple relationships with customers and its dependence on employees to personify and deliver much of the corporate identity. These differences in operations are perceived as adding a degree of complexity to an already challenging process of corporate brand development. This paper proposes a conceptual framework for the corporate brand building process within an SME retail context. It develops on the work of Hatch & Schultz’s (2003) proposed alignment of culture, vision and image as critical for corporate brand building and Abratt’s (1989) corporate identity framework which strongly emphasises the key requirement of integrated corporate communications for both internal and external audiences. It proposes that the store experience is not only th...
http://arrow.dit.ie/buschrsmcon/15
Marked
Mark
Internal Branding and Brand Commitment: a Quantitative Investigation into Corporate Brand Building in a Retail Store Network
(2009)
O'Callaghan, Edmund
Internal Branding and Brand Commitment: a Quantitative Investigation into Corporate Brand Building in a Retail Store Network
(2009)
O'Callaghan, Edmund
Abstract:
<p>The aim of this quantitative study was to investigate the relationship between the perceived effectiveness of internal branding activities on brand commitment among owner managers within a retail store network of previously independent retailers. Brand commitment was hypothesized as essential for coherent and consistent corporate brand building within this context. Two new scales were developed and tested to measure internal branding and brand commitment. Perceived clarity of vision, core values and brand communications were highly correlated with strong brand commitment, while lack of perceived business supports and adequate reward systems were potential inhibitors. Interalia, findings validate the significance of internal branding for corporate brand building within a retail network.</p>
http://arrow.dit.ie/buschrsmcon/14
Marked
Mark
Do you want fries with that? An exploration of serving size, social welfare, and our waistlines
(2007)
Jeitschko, Thomas D.; Pecchenino, Rowena A.
Do you want fries with that? An exploration of serving size, social welfare, and our waistlines
(2007)
Jeitschko, Thomas D.; Pecchenino, Rowena A.
Abstract:
In the debate over increasing obesity rates, fingers are often pointed at "big food" and their marketing practices. It is noted that restaurant meals are often larger than home-cooked meals and that portion sizes in restaurants have dramatically increased over the past few years. We investigate the issue by considering "socially optimal" -- rather than decentralized profit maximizing -- portions in restaurants to see whether welfare maximizing strategies may also be waistline-increasing. We demonstrate that "socially optimal" restaurant meals are larger in size than average home-cooked meals and, while many agents chose to "super-size", the option of super-sizing actually alleviates the size discrepancy between home-cooked and restaurant meals. Moreover, "socially optimal" portion sizes at home and in restaurants increase with relative reductions in the marginal costs and/or relative increases in the fixed costs of meal preparation. ...
http://eprints.nuim.ie/2800/
Marked
Mark
An Exploration of Enterprise Level Partnership and the Influences Informing Private Sector Organisations Choice of this Model in the Republic of Ireland
(2011)
O'Leary, Kevin, (Thesis)
An Exploration of Enterprise Level Partnership and the Influences Informing Private Sector Organisations Choice of this Model in the Republic of Ireland
(2011)
O'Leary, Kevin, (Thesis)
Abstract:
<p>The research follows the strategic choice of Partnership and seeks to gain an understanding of the processes and practices which define this concept and the political, economic and historical influences which have shaped it's evolution. The primary focus of this study is to explore the factors which have shaped the decision of private sector einployers to engage with or to reject Partnership as an appropriate model. The literature and the surveys consulted suggest that Partnership has not become an established or mainstream activity and reflects singularly low levels of uptake despite being actively promoted by Government and it's social partners. The findings suggest that Partnership is not a model of choice for employers but is often imposed by adverse circumstances, sometimes embraced opportunistically as a solution to intractable industrial relations problems and sometimes engaged in nominally without the spiritual cominitment to true Partnership values. The s...
http://arrow.dit.ie/busmas/27
Marked
Mark
Purchasing organisation structure and its impact on supply relationship - An Irish public sector case study
(2011)
Peri, Romaric
Purchasing organisation structure and its impact on supply relationship - An Irish public sector case study
(2011)
Peri, Romaric
Abstract:
With the financial crisis, it becomes more and more difficult and expensive to obtain funding for infrastructure projects. Public sector procurement is undergoing major changes. Drastic cuts in government budgets re-ignited the debate of centralisation versus decentralisation that was last debated after the oil crisis of 1973. In the traditional marketing and purchasing literature, the relationship between Buyer and Seller has long been at the centre of the purchase interaction. Organisations have chosen close long-term relationships instead of “playing the market” in the name of cost reduction and increased revenues. The objective of this study is to identify the particular constraints on relationship building in the public sector, and to assess whether or not these constraints make standard efficient management practices inapplicable to the public sector. Several organisations from the Irish public sector were interviewed about their relationships. The qualitative data collected ...
http://doras.dcu.ie/16491/
Marked
Mark
Innovation and Knowledge in the Digital Media Sector
(2009)
Preston, Paschal ; Kerr, Aphra; Cawley, Anthony
Innovation and Knowledge in the Digital Media Sector
(2009)
Preston, Paschal ; Kerr, Aphra; Cawley, Anthony
Abstract:
Academic research on service innovation has highlighted the distinct characteristics of services innovation, the knowledge complexes involved, and how services can be autonomous sites of innovation. It also highlights that successful services innovations are often not technology based but can depend on new organizational or managerial practices or marketing and distribution strategies. This paper makes an empirical and a conceptual contribution to this literature by focusing on one sub-sector of the services sector: digital media applications and services. Conceptually, this paper is interdisciplinary and draws upon a range of work on innovation and production in media and communication studies, innovation studies, evolutionary economics, and sociology. Empirically, this paper draws on ten years of qualitative case study research focused on innovation in the digital media sector in Ireland and, to a lesser extent, Europe. More specifically, we draw upon research on the internet, mob...
http://eprints.nuim.ie/2900/
Marked
Mark
Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms
(2010)
Evers, Natasha
Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms
(2010)
Evers, Natasha
Abstract:
This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and Jaworski, 1990) for conceptual guidance and rigorously applied to two cases of highly internationalised small seafood exporters - an understudied context in both international marketing and international entrepreneurship literatures. The studied case firms are found to be highly market-orientated from start-up demonstrated by their founders' proactiveness and action-orientated behaviour to bring about successful implementation of market-orientated activities. MO for the case firms has been determined by their level of entrepreneurial orientation and the dynamic capability of the founder to mobilise and drive MO activities for export performance in seafood firms. The firm's MO process also extends outside the firm through using network partners to assist in p...
http://hdl.handle.net/10379/2488
Displaying Results 226 - 250 of 259 on page 10 of 11
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2011 (18)
2010 (32)
2009 (15)
2008 (17)
2007 (25)
2006 (19)
2005 (20)
2004 (6)
2003 (9)
2002 (14)
2001 (5)
2000 (9)
1999 (10)
1998 (5)
1997 (4)
1996 (5)
1995 (4)
1994 (2)
1993 (13)
1992 (2)
1990 (3)
1989 (2)
1988 (4)
1987 (4)
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