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Current Search:
'Marketing' in all fields;
259 items found
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Displaying Results 26 - 50 of 259 on page 2 of 11
Marked
Mark
Integrating the Activities Required to Recruit and Retain Profitable Customers in Contemporary Retail Banking
(2002)
Walsh, Susan
Integrating the Activities Required to Recruit and Retain Profitable Customers in Contemporary Retail Banking
(2002)
Walsh, Susan
Abstract:
<p>Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary importance in transaction marketing. For example, much product development had flaws and delivery systems often lacked efficiency/cost effectiveness. At the same time, the bank under-resourced the core activities in relationship marketing. For example, there was evidence of inadequate training for staff in relationship roles and some da...
http://arrow.dit.ie/buschmarart/35
Marked
Mark
Using XML topic maps to create a knowledge model of postgraduate computer science degrees in Ireland for the purpose of marketing analysis
(2008)
Mulwa, Catherine
Using XML topic maps to create a knowledge model of postgraduate computer science degrees in Ireland for the purpose of marketing analysis
(2008)
Mulwa, Catherine
Abstract:
Marketing intelligence is a future-oriented activity that helps an organization cope in its market. It includes all ways an organization acquires and uses information. It is comprised of all kinds of information on the market and marketing research; the collection and analysis of internal data, competitive analysis; analysis and reverse engineering of competitor’s products; understanding how and where to add value for customers; and the process of synthesizing large amounts of informally gathered information about the industry and business environment. While marketing and marketing intelligence are widely used in business, they are less used in non-business organisations such as academic institutes. Yet academic institutes now find themselves in a very competitive market place, competing for students from their traditional audiences and forced to seek out new audiences for their programmes. Marketing intelligence is therefore very relevant to academic institutes. Knowledge managemen...
http://arrow.dit.ie/scschcomdis/4
Marked
Mark
Irish Marketing Review, vol. 16, no.1, 2003
(2003)
Irish Marketing Review, vol. 16, no.1, 2003
(2003)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " boundaries and interfaces in marketing ".
http://arrow.dit.ie/jouimriss/3
Marked
Mark
Irish Marketing Review, vol. 15, no. 2, 2002
(2002)
Irish Marketing Review, vol. 15, no. 2, 2002
(2002)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".
http://arrow.dit.ie/jouimriss/26
Marked
Mark
Irish Marketing Review, vol. 11, no.1, 1998
(1998)
Irish Marketing Review, vol. 11, no.1, 1998
(1998)
Abstract:
The Irish Marketing Review deals with issues, devlopments, research and practice in marketing. This is a special issue on Marketing Interfaces.
http://arrow.dit.ie/jouimriss/18
Marked
Mark
Irish Marketing Review, vol. 18, no. 1 & 2, 2006
(2006)
Irish Marketing Review, vol. 18, no. 1 & 2, 2006
(2006)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " the island view of relationship marketing and networks".
http://arrow.dit.ie/jouimriss/5
Marked
Mark
Irish Marketing Review, compendium vols. 1-5
(1992)
Irish Marketing Review, compendium vols. 1-5
(1992)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
http://arrow.dit.ie/jouimriss/11
Marked
Mark
Iontas.com: Marketing a Software Product
(2002)
Mortimer, Gerry
Iontas.com: Marketing a Software Product
(2002)
Mortimer, Gerry
Abstract:
<p>The year 2001 was a momentous one for most companies in the IT sector with dramatic drops in both profit and market sentiment. Few businesses in the sector were immune to the upheaval. Fortunes had been lost, at least on paper, and many dot.com businesses had folded. While telecoms businesses had been the hardest hit among established concerns, the gloom was widespread.</p>
http://arrow.dit.ie/buschmarcas/9
Marked
Mark
Irish Marketing Review, vol. 17, no. 1 & 2, 2004
(2004)
Irish Marketing Review, vol. 17, no. 1 & 2, 2004
(2004)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/29
Marked
Mark
Irish Marketing Review, vol. 13, no. 1, 2000
(2000)
Irish Marketing Review, vol. 13, no. 1, 2000
(2000)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/25
Marked
Mark
Irish Marketing Review, vol.13, no. 2, 2000
(2000)
Irish Marketing Review, vol.13, no. 2, 2000
(2000)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practise in marketing.
http://arrow.dit.ie/jouimriss/23
Marked
Mark
Irish Marketing Review, vol. 10, no. 2, 1997/98
(1997)
Irish Marketing Review, vol. 10, no. 2, 1997/98
(1997)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/19
Marked
Mark
Irish Marketing Review, vol. 12, no. 2, 1999
(1999)
Irish Marketing Review, vol. 12, no. 2, 1999
(1999)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/15
Marked
Mark
Irish Marketing Review, vol. 3, 1989/90
(1989)
Irish Marketing Review, vol. 3, 1989/90
(1989)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
http://arrow.dit.ie/jouimriss/13
Marked
Mark
Irish Marketing Review, vol. 5, no.3, 1990/91
(1990)
Irish Marketing Review, vol. 5, no.3, 1990/91
(1990)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice into marketing.
http://arrow.dit.ie/jouimriss/10
Marked
Mark
Irish Marketing Review, vol. 3, 1988
(1988)
Irish Marketing Review, vol. 3, 1988
(1988)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/6
Marked
Mark
Irish Marketing Review, vol. 7, 1994
(1994)
Irish Marketing Review, vol. 7, 1994
(1994)
Abstract:
The Irish Marketing Review is a journal that deals with issues, development, research and practices in Marketing.
http://arrow.dit.ie/jouimriss/1
Marked
Mark
Irish Marketing Review, vol. 15, no. 1, 2002
(2002)
Irish Marketing Review, vol. 15, no. 1, 2002
(2002)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/28
Marked
Mark
Irish Marketing Review, vol. 14, no. 2, 2001
(2001)
Irish Marketing Review, vol. 14, no. 2, 2001
(2001)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/27
Marked
Mark
Irish Marketing Review, vol. 6, 1993
(1993)
Irish Marketing Review, vol. 6, 1993
(1993)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/22
Marked
Mark
Irish Marketing Review, vol. 11, no. 2, 1998
(1998)
Irish Marketing Review, vol. 11, no. 2, 1998
(1998)
Abstract:
Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/17
Marked
Mark
Irish Marketing Review, vol. 12, no.1, 1999
(1999)
Irish Marketing Review, vol. 12, no.1, 1999
(1999)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/16
Marked
Mark
Irish Marketing Review, vol. 5, no. 1, 1990/91
(1990)
Irish Marketing Review, vol. 5, no. 1, 1990/91
(1990)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/14
Marked
Mark
Irish Marketing Review, vol. 5, no.2, 1990/91
(1990)
Irish Marketing Review, vol. 5, no.2, 1990/91
(1990)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in marketing.
http://arrow.dit.ie/jouimriss/9
Marked
Mark
Irish Marketing Review, vol. 4, no.1, 1989
(1989)
Irish Marketing Review, vol. 4, no.1, 1989
(1989)
Abstract:
The Irish Marketing Review deals with issues, developments, research and practice in Marketing.
http://arrow.dit.ie/jouimriss/8
Displaying Results 26 - 50 of 259 on page 2 of 11
1
2
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4
5
6
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8
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10
Bibtex
CSV
EndNote
RefWorks
RIS
XML
Item Type
Book (2)
Book chapter (6)
Conference item (52)
Doctoral thesis (11)
Journal article (112)
Master thesis (research) (1)
Master thesis (taught) (14)
Multimedia (1)
Report (2)
Working paper (9)
Other (49)
Institution
Dublin City University (6)
NUI Galway (19)
NUI Maynooth (5)
Trinity College Dublin (20)
University College Cork (3)
University College Dublin (4)
University of Limerick (1)
Dublin Institute of Technology (201)
Peer Review Status
Peer reviewed (136)
Non peer reviewed (119)
Unknown (4)
Year
2012 (2)
2011 (18)
2010 (32)
2009 (15)
2008 (17)
2007 (25)
2006 (19)
2005 (20)
2004 (6)
2003 (9)
2002 (14)
2001 (5)
2000 (9)
1999 (10)
1998 (5)
1997 (4)
1996 (5)
1995 (4)
1994 (2)
1993 (13)
1992 (2)
1990 (3)
1989 (2)
1988 (4)
1987 (4)
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