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Current Search:	'Marketing' in all fields;

259 items found

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Displaying Results 251 - 259 of 259 on page 11 of 11

Marked Mark

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Abstract:

This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and Jaworski, 1990) for conceptual guidance and rigorously applied to two cases of highly internationalised small seafood exporters - an understudied context in both international marketing and international entrepreneurship literatures. The studied case firms are found to be highly market-orientated from start-up demonstrated by their founders' proactiveness and action-orientated behaviour to bring about successful implementation of market-orientated activities. MO for the case firms has been determined by their level of entrepreneurial orientation and the dynamic capability of the founder to mobilise and drive MO activities for export performance in seafood firms. The firm's MO process also extends outside the firm through using network partners to assist in p...

http://hdl.handle.net/10379/2488

Marked Mark

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Abstract:

http://hdl.handle.net/10379/2488

Marked Mark

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Abstract:

http://hdl.handle.net/10379/2488

Marked Mark

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Abstract:

http://hdl.handle.net/10379/2488

Marked Mark

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms (2010)

Evers, Natasha

Abstract:

http://hdl.handle.net/10379/2488

Marked Mark

Consultancy Designer Involvement in New Product Development: Mapping a Novel Design Leadership Process (2010)

Maciver, Fiona; O'Driscoll, Aidan

Consultancy Designer Involvement in New Product Development: Mapping a Novel Design Leadership Process (2010)

Maciver, Fiona; O'Driscoll, Aidan

Abstract:

<p>The role of design and designers in new product development (NPD) has always been problematic and complex in its approach and in the extent of its involvement (Leenders et al., 2007; Murray and O’Driscoll, 1996; Veryzer and Borja de Mozota, 2005). As the industrial design profession seeks to confront the challenges of a recessionary environment, both the designer led ‘intuitive’ approach to NPD, and the marketer led ‘systematic’ approach become outmoded (Cross, 2001; Martin, 2007). There is shortcoming, even ambivalence, in the NPD and design management literature as to how design is involved in NPD (Cooper et al., 2003; Olson et al., 1998). Perks et al. (2005) suggest the designer’s involvement is moving from merely functional expertise to broader leadership activities. The research reported in this paper seeks to contextualise the fledgling position of design as NPD leader, and to understand the nature and level of design and designer involvement in NPD.</p>

http://arrow.dit.ie/buschgracon/7

Marked Mark

Towards a Decision Making Model for City Break Travel (2011)

Dunne, Gerard; Flanagan, Sheila; Buckley, Joan

Towards a Decision Making Model for City Break Travel (2011)

Dunne, Gerard; Flanagan, Sheila; Buckley, Joan

Abstract:

<h1>Purpose</h1> <p>The purpose of this paper is to examine the city break travel decision and in particular to develop a decision making model that reflects the characteristics of this type of trip taking.</p> <h2><em>Method</em></h2> <p>The research follows a sequential mixed methods approach consisting of two phases. Phase One involves a quantitative survey of 1,000 visitors to Dublin, from which city break and non city break visitor cohorts are separated and compared. Phase Two entails a qualitative analysis (involving 40 in-depth interviews) that specifically examines the decision making behaviour of city break visitors.</p> <h2><em>Findings</em></h2> <p>City break trips were shown to be relatively inexpensive, uncomplicated, and discretionary in nature. The city break travel decision was seen to emerge from quite distinct motives where situational factors proved particularly influential. ...

http://arrow.dit.ie/tfschhmtart/57

Marked Mark

The Business of Managing Bars (2011)

Murphy, James Peter

The Business of Managing Bars (2011)

Murphy, James Peter

Abstract:

<p>Licensed premises cannot operate without having a rigorous and sometimes scientific management approach which incorporates the continuous application of management methods and techniques. Major hospitality companies experiencing sever decline in profits sometimes hire management consulting firms to develop a strategy for reversing declining trends. Conversely, a company enjoying rapid growth and astonishingly high profitability sometimes actually look to management consultants for a way to remain successful and to expand their overall business. Bars are now trading in difficult times at present and analysing the root causes of these declining sales could help bar owners across Ireland to seize control of their destiny going forward. Bar owners need to adopt a total business management approach which regularly examines all elements of their business. This approach usually includes rigorous examination of areas such as: marketing, technology, human resources, an...

http://arrow.dit.ie/tfschcafoth/3

Marked Mark

Consumption outside the market: an ethnography of consumer resistance among football fans (2007)

Richardson, Brendan

Consumption outside the market: an ethnography of consumer resistance among football fans (2007)

Richardson, Brendan

Abstract:

This study analysed football fandom utilising an ethnographic approach. Football fandom was selected as a research site for the study because it offered scope to explore for the presence of non-traditional forms of cultural capital (Bourdieu 1984). It also offered scope to explore the extent to which fandom was a form of sacred consumption (Belk et a1 1989). Ethnography was selected as an appropriate methodology for several reasons. It provided the opportunity to develop a holistic perspective on fandom and it further provided scope to utilise an emergent design approach in the development of a conceptual understanding of fandom. What emerged fiom the ethnographic investigation of two separate football fan communities was that consumers experience and maintain a sense of the sacred by operating their own unofficial markets in competition with the official market in fanrelated goods and services. They also maintain localised systems of cultural capital which allow them to socially co...

http://doras.dcu.ie/16946/